Whatever Happened to Small is Beautiful?

In 1993, E.F. Schmacher published a book entitled Small is Beautiful: A Study of Economics as if People Mattered. Small-Is-Beautiful-CoverIt was well received, and promised a potential revolution in ideas for capitalism and for the consumer society.

Recently I saw a plea from a Christian charity for us to invest in poor (“small” in economic terms) countries and help them develop their economies within their own culture. The benefits of this will radiate out to encompass all of us. The truth behind this is one that philosophers have clearly seen and expressed (in particular John Ruskin) yet it continually seems to bypass the greedy, the corporate, the leviathans of our consumer society.

I found myself relating it to the situation of the “indie” author.  Our society does not yet fully honour the idea that it is good to invest in small indie writers and help them in their businesses (comparable to “cottage industries”) and to develop within the ethos of their own culture. Instead “indie” writers are often made to feel that the only way they can ever progress in a meaningful way in their literary careers and move forward and make a breakthrough is by gaining the support of someone big, i.e. to link up with and/or become subsumed by one of the “Big Five” publishing houses. It’s all about empowerment.

I’d love to know your views on this. If you run a small business or if you are self-employed, either as an author or otherwise, how do you feel?  what is your experience of ‘small is  beautiful’?