Our Relentless Drive for Pursuit of Happiness Through Products – and the One Saving Grace

Happiness. An endless sandy beach, blissful sunshine, a turquoise sea spangled with silver, cocktails, a balmy breeze and… happiness? contentment? inner peace?

I was inspired to write this post by Andy Mort who runs Haven.

Andy occasionally sends out thought-provoking and discerning emails to his subscribers and I particularly agreed with him about the slippery soap that is our pursuit of happiness.

The pursuit of happiness puts me in mind of a brilliant book I read called “Finding Sanctuary” by Abbot Christopher Jamieson. In this book he talks about how we wear numerous masks during our lives, and in pursuit of happiness we constantly seek products which the advertising industry tells us are going to make us happy. We long for peace and a state of calm and inner contentment, and we seek it through more products, such as holidays. In fact we can never escape from the compulsion to seek the fulfilment of our ultimate longings within a product of some kind.

Being reflective about all this is such a good step on the journey to seeking some kind of release from this compulsive drive. It has been said by a doctor that everyone needs to go on retreat once a year (and of course Abbot Christopher was the one who featured in that TV programme The Monastery about the men who went on retreat). Though it could be argued that even a retreat is a product!!

I write this as I am busily selling a product myself …. a book called Paranormal Warwickshire – and I do my fair share of using marketing techniques tried and tested by the advertising industry – the Mr Bigs of this world. In fact when I think about it all, I could despair, except for the one saving grace that helps us keep it all in perspective – a sense of humour!